fromThe Drum
3 days agoInternet service providers handed ad targeting treasure trove as congress scraps online privacy protections
President Trump is expected to sign the order this week, meaning companies who backed the repeal, such as Verizon, AT&T and Comcast, will now be free to share customer browsing habits, app usage history, financial information, location data, social security numbers and content of communications. The wealth of data will pave the way for more highly targeted ads and could step up competition with advertising behemoths such as Google and Facebook.



