"President Trump is expected to sign the order this week, meaning companies who backed the repeal, such as Verizon, AT&T and Comcast, will now be free to share customer browsing habits, app usage history, financial information, location data, social security numbers and content of communications. The wealth of data will pave the way for more highly targeted ads and could step up competition with advertising behemoths such as Google and Facebook."
"Providers will also be free to sell user data directly to marketers, financial firms and other companies that mine personal data, all of whom would be free to use the data without consumers' consent. While search engines and social media platforms already collect usage data on consumers, ISPs know more about users' online activities because they can view all of the sites a user visits."
"Today Congress proved once again that they care more about the wishes of the corporations that fund their campaigns than they do about the safety and security of their constituents."
Congress repealed privacy protections that would have required internet service providers to obtain user permission before sharing personal information and to allow opt-outs for less sensitive data. The repeal permits ISPs, including firms such as Verizon, AT&T and Comcast, to share browsing habits, app usage, financial records, location data, social security numbers and communications content. ISPs can also sell customer data directly to marketers, financial firms and other data buyers who may use it without consent. The change enables more highly targeted advertising and greater competition with major digital ad platforms. Internet-rights advocates criticized the move as prioritizing corporate interests over consumer privacy.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]