fromAdweek1 week agoiProspect Wins Paid Media AOR for Dollar GeneralDollar General has tapped iProspect as its paid media agency of record to enhance media planning and efficiency in advertising expenditures.Marketing
Marketing techfromDigiday2 months agoMedia Buying Briefing: iProspect adds brand-building powers to its performance reputationiProspect is shifting towards integrating traditional brand-building expertise into its performance-driven approach under CEO Liz Rutgersson.