#ipa-bellwether

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Marketing
fromExchangewire
4 days ago

Marketers Increase Budgets Cautiously: IPA Bellwether Q3 2025

UK marketing budgets rose for a second consecutive quarter to a net +3.6% in Q3 2025 amid economic caution and shifting channel priorities.
Media industry
fromExchangewire
6 months ago

IPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four Years

Marketing budgets fell for the first time in four years in Q1 2025, driven by economic uncertainties.
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