#ad-spend-forecast

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fromThe Drum
1 week ago

British ad spend growth will slow to a snail's pace in 2023

The fastest ad spend recoveries were naturally attributed to the hardest-hit sectors of out-of-home (OOH) and cinema, with the former at 46.4% and the latter at 2,208.2% (cinemas shut during the pandemic, remember). TV was alone in seeing a decrease in ad revenue in the last quarter (-0.6%). It's worth noting that spending in TV is diversifying across new channels (that broadcasters often still own) such as broadcast video-on-demand (BVOD) (+9.3%).
Marketing
fromEMARKETER
2 weeks ago
Marketing

Social media still dominates marketers' priority lists

Social media is the top priority for 84% of US digital media professionals, surpassing influencer marketing by 23 percentage points.
Business intelligence
fromAdExchanger
1 month ago

WPP Raises Its Ad Growth Forecast Thanks To The AI Boom - But That Doesn't Mean It Will Last | AdExchanger

WPP increased its 2025 global ad-spend forecast to 8.8% growth, driven by easing tariffs and AI-fueled growth in its intelligence (search) segment.
Marketing
fromExchangewire
3 months ago

Marketers Increase Budgets Cautiously: IPA Bellwether Q3 2025

UK marketing budgets rose for a second consecutive quarter to a net +3.6% in Q3 2025 amid economic caution and shifting channel priorities.
fromRAIN News
4 months ago

IAB revises 2025 ad spend forecast downward overall; digital audio expected to add share

The Iteractive Advertising Bureau (IAB) has revised its 2025 annual forecast of ad spend, "macroeconomic concerns" among ad buyers across multiple channels. The overall outlook has been revised downward by 1.6%. "Advertisers, facing a shifting economy, are sharpening their focus. Amid rising tariff concerns and macroeconomic headwinds, ad buyers expect to spend less in the second half of the year than originally projected." IAB.
Marketing
Marketing
fromMarTech
3 months ago

IAB cuts ad forecast as tariffs take a bite out of spending | MarTech

Tariffs and broader economic headwinds are lowering U.S. digital ad growth forecasts and pushing marketers to favor flexibility and short-term performance.
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