#instant-photography

#instant-photography

But holding a photograph feels different. In recent years, Polaroid has leveraged the intrinsic value of collecting personal artifacts and tapped into the population's growing primordial desire to reflect fondly on what once was. The Polaroid Flip Instant Camera proposes a deliberate unbundling from the phone as a direct invitation to slow down and choose moments rather than hoard them. It's instant photography tempered by intentional, meaningful production.

This isn't just an instant camera in the traditional sense. The Sofort 2 gives users the freedom to shoot digitally, select their favorite moments, and choose what to print.