"Two icons of culture - Polaroid and Thrasher - have come together to deliver a collaboration that's equal parts nostalgia and rebellion. The new Polaroid Now Generation 3 - Thrasher Edition camera and matching Polaroid Color i-Type Film celebrate skateboarding's chaos, creativity, and community, reminding the world why skateboarding is more than just a sport - it's a way of life."
"The skateboard community is experience based and shares that through imagery. There are sprinkles of Polaroid throughout Thrasher's deep archives. These moments have guided generations and brought us together, not only capturing the chaos but capturing history."
"At its core, skateboarding has always been a community-driven culture. It's about far more than who lands the trick - it's about who witnessed it, who hyped it up, who got the clip, and who stuck around after the slam. Those moments of camaraderie are what turn a single session into a lifelong memory."
Polaroid and Thrasher partnered to produce a limited-edition Polaroid Now Generation 3 - Thrasher Edition camera and matching Polaroid Color i-Type Film. Thrasher has chronicled skateboarding for over four decades, documenting extreme tricks and the friendships formed on cracked asphalt. Polaroid's instant format preserves spontaneous, imperfect moments without filters, aligning with skateboarding's commitment to immediacy and authenticity. The collaboration centers on a shared belief that memorable moments are communal and formative. Tony Vitello highlights how imagery from Polaroid and Thrasher has guided generations, capturing both chaos and history. Each hydro-dipped camera features unique Thrasher artwork so no two units are identical.
Read at stupidDOPE | Est. 2008
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