"Fujifilm's newest camera model, the Instax Mini Evo Cinema, is a gadget that's designed for the retro camera craze. The device is a vertically oriented instant camera that can take still images, videos (an Instax camera first), connect with your smartphone to turn its photos into physical prints, and capture images in a wide range of retro aesthetics. It's debuting in North American markets in early February for $409.95."
"Fujifilm's new model taps into a younger consumer base's growing interest both in retro tech and film photography aesthetics-a trend that's been driven, in large part, by platforms like TikTok. The Instax Mini Evo Cinema turns that niche into a clever feature called the "Gen Dial": a literal dial that lets users toggle between decades to capture their perfect retro shot."
"According to Fujifilm, the camera's silhouette is inspired by the 1965 Fujica Single-8, an 8-millimeter camera initially introduced as an alternative to Kodak's Super 8. While the Instax Mini Evo Cinema does come with a small LCD display, its main functions are controlled with a series of dials, buttons, and switches, which Fujifilm says are designed "to evoke the feel of winding film by hand, add to the analog charm, and expand the joy of shooting and printing.""
The Instax Mini Evo Cinema is a vertically oriented instant camera that records both still images and video, marking Fujifilm's first Instax model with video capability. The camera connects with smartphones to convert phone photos into physical Instax prints. The device emphasizes tactile controls, including dials, buttons, and a small LCD, and draws design inspiration from the 1965 Fujica Single-8. The signature Gen Dial is labeled in 10-year increments from 1930 to 2020 and allows users to select decade-specific in-camera filters before shooting and printing. The camera debuts in North America in early February priced at $409.95.
Read at Fast Company
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