#industry-backlash

#industry-backlash

There are many reasons to be wary of generative AI these days, from the unsettling way people use it to duplicate the likenesses of dead celebrities to the lawsuits connecting AI chatbots to the deaths of multiple people. Even as some AI boosters advocate for new uses for the technology, skeptics debate the jobs AI is unlikely to attempt. You might think, for instance, that tasting food or beverages is something that requires a human palate. And you'd probably be correct - a recent controversy over a craft beer competition notwithstanding.

As Deadline reports, Iervolino unveiled what he claims will be the first film directed entirely by an AI entity, titled "The Sweet Idleness." Iervolino is no joke; his credits include "Ferrari," a 2023 action movie starring Adam Driver, and the 2017 drama "To the Bone," starring Lily Collins and Keanu Reeves. The unusual flick will be directed by an AI dubbed "FellinAI," which will be supervised and guided by Iervolino, who frames himself as the "human-in-the-loop."

"To those who have expressed anger over the creation of my AI character, Tilly Norwood, she is not a replacement for a human being, but a creative work - a piece of art," Eline Van der Velden, founder of the AI firm Particle 6 Productions, said in a statement posted to Instagram. "Like many forms of art before her, she sparks conversation, and that in itself shows the power of creativity."