"To be clear, 'Tilly Norwood' is not an actor, it's a character generated by a computer program that was trained on the work of countless professional performers - without permission or compensation."
"It creates the problem of using stolen performances to put actors out of work, jeopardizing performer livelihoods and devaluing human artistry."
"That is really, really scary. Come on, agencies, don't do that. Please stop. Please stop taking away our human connection."
SAG-AFTRA pursued protections against AI during the 2023 strike alongside demands for better minimum compensation and higher streaming residuals. Xicoia, an AI talent studio, launched at the Zurich Film Festival intending to create AI-generated talent for films, TV series, and social media marketing. The studio introduced an AI-created performer named Tilly Norwood and indicated plans to sign the character with a talent agency, according to founder Eline Van der Velden. SAG-AFTRA condemned the creation as a computer-generated character trained on performers' work without permission or compensation, warning it could put actors out of work and devalue human artistry. Several actors publicly criticized the project, while the founder called the creation a creative work and a piece of art.
Read at Polygon
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