the automation of heavy machinery enabled plants to operate continuously, increasing productivity and revenue. The downside was that any small hiccup was acutely felt, cascading through the production line. At first, it was assumed that inadequate lubrication of factory equipment was causing parts to seize up or break apart. And so, the Lubrication and Wear Group of the Institution of Mechanical Engineers, along with the Iron
As new technologies like generative AI reshape markets, and client needs evolve along with them, agencies are looking beyond traditional sectors to new avenues of growth. From healthcare innovations to the rise of connected media and sustainable consumer brands, fresh opportunities are emerging across every industry. Agencies that thrive will identify where inevitable change intersects with unmet need and position themselves as strategic partners, helping clients tap novel revenue sources.