"I suppose the most important piece of information here is that we have been meaning to go to the Formula 1 Arcade in Philly from the day it opened, and after some punting and faffing about, we finally managed to do so approximately one year later."
In a world where audiences are flooded with content, cutting through the noise requires more than visibility. Organizations increasingly invest in storytelling and narrative strategists to shape everything from brand voice to internal alignment.
NUMA introduces a visual layer that operates independently of the existing structure, allowing it to be implemented across different elevator types without structural intervention.
Meta sent an email blast to Horizon Worlds users today stating that the social VR world will officially end on its Quest VR headsets; starting March 31, Horizon Worlds will no longer be in the Quest store. Some Horizon-specific perks, including Meta Credits, avatars, and some digital clothes and in-world purchases, will also be removed.
When a stranger smiles at you, you smile back. That is why, when Sir Ian McKellen ( The Lord of the Rings, X-Men, Amadeus) walked on the stage in front of me, looked me straight in the eye, and smiled at me, I smiled back. It was the polite thing to do. It was also completely unnecessary, because McKellen was not actually on the stage in front of me. He smiled at me through a pair of special glasses.
This past summer, Google DeepMind debuted Genie 3. It's what's known as a world world, an AI system capable of generating images and reacting as the user moves through the environment the software is simulating. At the time, DeepMind positioned Genie 3 as a tool for training AI agents. Now, it's making the model available to people outside of Google to try with Project Genie.
"It's not an overstatement to declare another VR winter," said J.P. Gownder, vice president and principal analyst at Forrester. "I think we might even go as far as to say there's only a handful of successful scenarios where people are using VR." This assessment reflects the industry's struggle to find practical applications beyond niche markets.
No app required: browser-based AR as the go-to for brand content Web-based AR, or WebAR, will see a significant increase in adoption in 2023. The simple, compelling promise of WebAR is that it allows consumers to access AR content via their browser, from anywhere in the world, with no app required. Whether you're on Android, iOS, or a future headset, all you'll need is web access to engage with the infinite possible experiences brands can bring to life through this technology.