#ibuying
#ibuying
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#artificial-intelligence
Marketing tech
fromPhocuswire
in 2 monthsAI pulls travel brands deeper into commerce media
AI is transforming digital advertising in travel by enabling commerce media, allowing brands to leverage first-party data for targeted ads.
fromwww.housingwire.com
1 week agoReal estate
AI can accelerate real estate transactions But it can't replace the professional work that protects property rights
Artificial intelligence is enhancing efficiency in the title industry, but professional expertise remains essential for ensuring clear property ownership.
Real estate
fromwww.housingwire.com
1 week agoAI can accelerate real estate transactions But it can't replace the professional work that protects property rights
Artificial intelligence is enhancing efficiency in the title industry, but professional expertise remains essential for ensuring clear property ownership.
NYC real estate
fromFortune
3 hours agoHousing is so expensive, even a $87 billion Wall Street bank is giving workers $6.5K in cash to get on the property ladder | Fortune
Many American workers have abandoned homeownership dreams due to a housing crisis, prompting BNY to offer financial assistance for first-time homebuyers.
#housing-market
Real estate
fromFortune
2 hours agoThe housing market has been frozen for 3 years. Here's why this spring could finally change that | Fortune
The U.S. housing market shows early signs of recovery as first-time buyers return and affordability improves.
Boston real estate
fromRedfin | Real Estate Tips for Home Buying, Selling & More
3 weeks agoCan You Sell a House With a Mortgage? A Step-By-Step Guide
Most homeowners sell their homes with outstanding mortgages; the buyer's funds automatically pay off the remaining loan balance at closing, with sellers keeping any equity after fees.
#ai-in-real-estate
Marketing tech
fromwww.housingwire.com
2 weeks agoWhy AI tools are not changing real estate fees yet
AI in real estate improves agent efficiency but fails to reduce consumer costs because incentive structures remain unchanged, allowing gains to be absorbed internally rather than passed to buyers and sellers.
Marketing tech
fromwww.housingwire.com
2 weeks agoWhy AI tools are not changing real estate fees yet
AI in real estate improves agent efficiency but fails to reduce consumer costs because incentive structures remain unchanged, allowing gains to be absorbed internally rather than passed to buyers and sellers.
Marketing tech
fromwww.housingwire.com
3 weeks agoData ownership and AI tools are reshaping real estate tech stacks
Real estate agents must adopt AI to remain competitive, as clients increasingly expect AI-enhanced workflows; those who don't use AI will fall behind elite agents who leverage technology for market advantage.
#real-estate-marketing
Marketing tech
fromAdExchanger
4 weeks agoHow Realtor.com Is Using AI Creative To Expand Its Ad Footprint | AdExchanger
Realtor.com partners with AI startup BrandComms.AI to rapidly generate ad creative across multiple channels, enabling faster response to real estate market fluctuations and interest rate changes.
Marketing tech
fromAdExchanger
4 weeks agoHow Realtor.com Is Using AI Creative To Expand Its Ad Footprint | AdExchanger
Realtor.com partners with AI startup BrandComms.AI to rapidly generate ad creative across multiple channels, enabling faster response to real estate market fluctuations and interest rate changes.
#mortgage-lending
Real estate
fromwww.housingwire.com
2 weeks agoThe mortgage industry built a sales infrastructure. It now needs a navigation infrastructure
Mortgage lending's efficiency may obscure its complexities, necessitating a shift from sales infrastructure to navigation infrastructure for better borrower understanding.
fromwww.housingwire.com
6 days agoMortgage lenders ramp up homebuilder divisions
Ginsburg stated that treating builder business as a core pillar rather than a side channel reflects a broader industry shift. He believes a healthy balance of builders should be around 15% to 20% of the overall retail book of business.
Real estate
fromwww.housingwire.com
1 month agoZillow posts profit in 2025 as mortgage and rentals drive growth
During the fourth quarter of 2025, residential revenue was up 8% annually to $428 million, mortgage revenue rose 39% on a yearly basis to $57 million and the rentals sector recorded a 45% year-over-year increase in revenue. For the full year 2025, the residential sector generated $1.704 billion in revenue, up 7% annually, while the mortgage operation generated $199 million in revenue, up 37% compared to the year prior.
Real estate
fromFast Company
1 month agoZillow CEO: 'More than half of homebuyers cry during the process.' AI can fix that
When Zillow launched 20 years ago, the home-buying process happened almost entirely offline. The company's digital listings, combined with its innovative "Zestimate"-an estimate of a home's value, based on the kind of data typically only available to real estate professionals-marked a turning point for the housing market. Zestimates weren't exact representations of value, but they put power back in the hands of prospective buyers (to sellers' and agents' chagrin). Their near-instant popularity was an early "do your research" internet moment.
Real estate
Real estate
fromBusiness Insider
1 month agoZillow gets big win in home listings war with Compass, but 'black box' problem spells trouble for buyers
Compass hides many home listings as 'Private Exclusives' inaccessible on Zillow, prompting Zillow's ban on exclusives and a legal battle over listing access.
Real estate
fromSocial Media Explorer
1 month agoThe Instant Sell: 6 Features of Move-In Ready Homes to Market on Social Media - Social Media Explorer
Move-in-ready buyers prioritize immediate occupancy; market finished homes by showcasing sensory details, lifestyle, and functional conveniences to convert quickly.
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