#holdcos

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Marketing
fromDigiday
1 month ago

Future of Marketing Briefing: The word 'agency' is costing the ad giants

Holdcos’ 'agency' label clashes with platform-like operations, causing investor misunderstanding and AI-focused sentiment that compresses sector valuations.
Marketing tech
fromDigiday
4 months ago

Paramount Skydance's remarks show principal-based media unease isn't going anywhere

Principal-based trading by agency holdcos creates opacity and potential conflicts by shifting agencies from representing advertisers to managing their own commercial positions.
Startup companies
fromDigiday
10 months ago

The holdco exodus is becoming a founding, independent class

Senior executives are leaving holdcos to start independent agencies, marking a shift in the industry dynamic.
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