#holdcos

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Marketing
fromDigiday
1 day ago

Future of Marketing Briefing: The word 'agency' is costing the ad giants

Holdcos’ 'agency' label clashes with platform-like operations, causing investor misunderstanding and AI-focused sentiment that compresses sector valuations.
Marketing tech
fromDigiday
2 months ago

Paramount Skydance's remarks show principal-based media unease isn't going anywhere

Principal-based trading by agency holdcos creates opacity and potential conflicts by shifting agencies from representing advertisers to managing their own commercial positions.
Startup companies
fromDigiday
8 months ago

The holdco exodus is becoming a founding, independent class

Senior executives are leaving holdcos to start independent agencies, marking a shift in the industry dynamic.
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