#halo-effect

#halo-effect

Cases can be useful and informative, but recognize that they aren't reality. The companies featured typically require that the case writer submit the case to them for approval. That introduces survivor bias-whoever is still around at the time of publication gets to dictate how the narrative is told. Another issue is that the companies selected and held up as exemplars are subject to the halo effect. This is the tendency to believe that because a company was successful, copying its practices will create success elsewhere.