The restaurant had rather humble beginnings. Founded in 1969 as a single open-air burger joint in Goleta, California, the Habit was bought by brothers Brent and Bruce Reichard in 1980. The brothers grew the business with a hands-on leadership style - Bruce was still taking orders at the walk-up window during the '90s - and the Habit rose to become one of the top two burger chains in the U.S. due to its focus on fresh food and value.
The Habit Burger & Grill has added a Sirloin Steak Sandwich to its core menu, according to a news release. It's made with garlic herb marinated meat, cooked medium-well, white cheddar cheese, lettuce, tomato, barbecue sauce and creamy garlic aioli, served on toasted ciabatta, according to the Irvine-based chain's website. The sandwich costs about $11.48, but prices vary by location. The chain specializes in chargrilled burgers, chicken sandwiches, Tempura Green Beans and shakes.