"The restaurant had rather humble beginnings. Founded in 1969 as a single open-air burger joint in Goleta, California, the Habit was bought by brothers Brent and Bruce Reichard in 1980. The brothers grew the business with a hands-on leadership style - Bruce was still taking orders at the walk-up window during the '90s - and the Habit rose to become one of the top two burger chains in the U.S. due to its focus on fresh food and value."
"Unfortunately, according to many fans of Habit's fare, this acquisition has ushered in a downturn in quality. The customizable options offered by Habit are among what make a gourmet burger stand out from the rest; however, its acquisition by the parent company that also owns Taco Bell, Pizza Hut, and KFC has left a poor taste in many customers' mouths."
Habit Burger & Grill began as a single open-air burger joint in Goleta, California in 1969 and expanded under brothers Brent and Bruce Reichard after 1980. The chain built a reputation for Charburgers, handspun shakes, fries, onion rings, customizable options, fresh food, and perceived value. The Habit grew significantly and was acquired by Yum! Brands in 2020. Since the acquisition and the sale of the last original-owner locations around 2021, many customers report smaller portions, increased prices, and charges for extra condiments such as tartar sauce, mayonnaise, garlic aioli, teriyaki, Boom sauce, and BBQ sauce, fueling perceptions of diminished quality.
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