K-pop reaches its biggest Grammy moment yet, with multiple acts scoring nominations in major categories and signaling the genre's acceptance as mainstream pop music. Rosé's smash hit with Bruno Mars and the debut of Katseye showcase K-pop artists' crossover potential and musical credibility with Grammy voters. The shift marks a turning point where Grammy voters are judging K-pop on artistic merit rather than treating it primarily as a fandom-driven phenomenon.
For the 2026 Grammys, the Recording Academy's Best New Artist category honors musicians who achieve a prominent public breakthrough during the eligibility year, having released at least five singles or one album in their career. The Academy's updated rules now allow artists previously featured on an Album of the Year nominee to compete for Best New Artist, provided their contribution to that album was under 20 percent of its playing time.
Friday's livestream kicks off at 8 a.m. PT on the Grammys website and on the Recording Academy's YouTube channel. For those who prefer an extra dose of drama, keep in mind that screencasting is always an option. According to the Grammys website, exact timing is subject to change, but you can expect the livestream to run for about 30 minutes.