"K-pop reaches its biggest Grammy moment yet, with multiple acts scoring nominations in major categories and signaling the genre's acceptance as mainstream pop music. Rosé's smash hit with Bruno Mars and the debut of Katseye showcase K-pop artists' crossover potential and musical credibility with Grammy voters. The shift marks a turning point where Grammy voters are judging K-pop on artistic merit rather than treating it primarily as a fandom-driven phenomenon."
"They're far from alone there, though. Rosé of Blackpink had a monster hit with Bruno Mars on "Apt.," which scored even more Top 4 nods in record and song and pop duo/group performance. The snazzy Motown rocker was one of the year's undeniable singles, hitting No. 3 on the Hot 100. These nods showed just how far the Blackpink members' solo careers can reach into the broader music and entertainment industries - including TV, major festivals, the Hot 100 and now the Grammys elite categories."
K-pop achieved major mainstream recognition at the Grammys as multiple artists received nominations in top categories, signaling broader acceptance within pop music. Soundtrack single "Golden" from KPop Demon Hunters earned a song nomination and Huntr/x collected several nods across pop duo/group performance, remixed recording and song written for visual media. Rosé's collaboration with Bruno Mars, "Apt.," reached No. 3 on the Hot 100 and secured nominations in record, song and pop duo/group performance, demonstrating solo crossover reach. A K-pop act also secured a new artist nomination, indicating Grammy voters increasingly assess artistic merit over fandom-driven momentum.
Read at Los Angeles Times
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