fromLindsey Gamble
20 hours agoHoliday UGC Strategy: 4-Phase Playbook to Maximize December-January Sales With Creator Content & UGC - Lindsey Gamble
Phase 3: The Gifting Phase (December 1-24) Objective: Capture gift buyers with relationship-specific recommendations The Psychology: Shopping focus shifts as consumers transition from deal-hunting to purposeful gift-giving. Buyers need confidence they're choosing the "right" gift, making customer testimonials about successful gifting experiences incredibly powerful. Gift selection pressure combined with shipping deadlines creates urgency around proven products. Content Strategy: Feature gift-focused UGC with clear recipient targeting.
E-Commerce