"Discord's adding a new commerce feature that will let users buy digital items for games they might not even play. Starting with Marvel Rivals, users will be able to search, buy, wishlist, and gift cosmetics without ever leaving the platform. It works like this. Starting today, Marvel Rivals will have a new store page accessible directly within the game's official Discord server. There you can browse and buy offerings without launching the game client."
""On any single day, 20 percent of purchases are gifts," he said, talking about Discord's current shop that sells cosmetics to zhuzh up user profiles. "And on holidays, it can spike to way over 30 percent.""
Discord is rolling out an in-platform commerce feature that lets users buy and gift digital game items without launching game clients. Marvel Rivals is the first game to add a store page inside its official Discord server where users can browse, purchase, wishlist, and gift cosmetics. Users can create wishlists that appear on their profiles so friends can view and buy items. Discord emphasizes wishlist and gifting features as major opportunities for both the platform and game developers. Gift purchases already represent a significant share of transactions and spike during holidays.
Read at The Verge
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