#gen-z-travel

#gen-z-travel

Motto by Hilton's "Guest Quests" series seeks to imbue travelers with a feeling of "main character energy," a bit of internet slang that refers to people seeing themselves as the protagonist in a larger story. To that end, the effort takes a page from video games while leveraging influencers to highlight hotel experiences that Gen Z and millennial consumers may value. Motto by Hilton developed "Guest Quests" with Movers+Shakers, an agency that focuses on social-first marketing.