#gen-z-travel

#gen-z-travel

We've all watched a film or series and wanted to step straight into it. So, it's hardly surprising that set jetting'is shaping up to be a top travel trend again for 2026. We've already seen it in recent years with the White Lotus effect-the Four Seasons Maui reported a 425% year-on-year rise in website visits after the first season aired. Set jetting seems to be a particularly big hit with Gen Z and millennial travelers-81% now plan their getaways based on what they've seen

Motto by Hilton's "Guest Quests" series seeks to imbue travelers with a feeling of "main character energy," a bit of internet slang that refers to people seeing themselves as the protagonist in a larger story. To that end, the effort takes a page from video games while leveraging influencers to highlight hotel experiences that Gen Z and millennial consumers may value. Motto by Hilton developed "Guest Quests" with Movers+Shakers, an agency that focuses on social-first marketing.