"Their latest trend report centres beauty-savvy travellers as a growing market in 2026. "Beauty is shaping how we travel and what we explore. That's across the board from in-flight skincare routines, shopping for local beauty products and detours to cult-favourite retailers," she adds. These are the travellers who plan their trips primarily around beauty and aesthetic treatments, making clinics, dermatologists and injectors the main event, rather than a chance side quest."
"Predictably, leading this beauty-travel charge are predominantly Gen Z travellers. Skyscanner's data shows that over one in four (27 per cent) of UK-based Gen Z travellers are planning to seek out beauty treatments and skincare stores while travelling in 2026, compared to just 4 per cent of Boomers. "Gen Z in particular are no longer content with simply travelling," Laura says. "They explore the world as an extension of their identity, and fashion and beauty are key drivers in their destination choices.""
Glomad travel describes travellers who prioritise local beauty cultures and wellness opportunities while abroad, organising trips around treatments, clinics, dermatologists and aesthetic injectors. Travellers pursue in-flight skincare routines, seek out cult-favourite retailers and shop for local beauty products as core itinerary elements. Gen Z leads the trend, with 27 per cent of UK-based Gen Z travellers planning to seek beauty treatments and skincare stores in 2026 versus 4 per cent of Boomers. Beauty appointments are frequently documented on social platforms, and injectors now carry notable cultural cachet.
Read at CN Traveller
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