Motto by Hilton gives travelers 'main character energy' in social series

"Motto by Hilton's "Guest Quests" series seeks to imbue travelers with a feeling of "main character energy," a bit of internet slang that refers to people seeing themselves as the protagonist in a larger story. To that end, the effort takes a page from video games while leveraging influencers to highlight hotel experiences that Gen Z and millennial consumers may value. Motto by Hilton developed "Guest Quests" with Movers+Shakers, an agency that focuses on social-first marketing."

"In each video, the viewer is shown a first-person POV of a guest at a Motto by Hilton location as they are assigned a "mission" by a disembodied voiceover, such as making the most of a work trip or getting over an ex, in a fashion that recalls franchises like James Bond and Mission: Impossible. As the guests try to accomplish these tasks, they bump into influencers who take them on more exciting excursions that provide a peek at Motto by Hilton amenities,"

Motto by Hilton launched Guest Quests, a social-first content series inspired by choose-your-own-adventure video games. Each episode uses an immersive first-person POV to assign guests playful missions via a disembodied voiceover. Influencers such as Hannah Berner, Connor Wood and Kordell Beckham appear and escort guests on curated excursions that showcase property features, including a rooftop bar and a hidden sound bath room. The series runs on Instagram and TikTok and was developed with Movers+Shakers to better appeal to Gen Z and millennial, or "zillennial," travelers and spotlight core properties.

Read at Marketing Dive