"We've all watched a film or series and wanted to step straight into it. So, it's hardly surprising that set jetting'is shaping up to be a top travel trend again for 2026. We've already seen it in recent years with the White Lotus effect-the Four Seasons Maui reported a 425% year-on-year rise in website visits after the first season aired. Set jetting seems to be a particularly big hit with Gen Z and millennial travelers-81% now plan their getaways based on what they've seen"
"And while social media has undoubtedly accelerated the film-inspired travel movement, it's certainly not a new phenomenon. When Lost in Translation landed in 2003, it felt like everyone wanted to jet off to Japan to sing karaoke, sip Suntory whiskey and melt into a fancy hotel bar oozing jazz with the Tokyo skyline fading into soft focus in the backdrop."
"To mark the reopening of the Park Hyatt Tokyo -made famous by the iconic rendezvous between Bob Harris (Bill Murray) and Charlotte (Scarlett Johansson)-we've pulled together a list of the best hotels to have graced the big screen. Of course, we won't blame anyone for wanting to play out indie film fantasies at a time-aged boutique in Bruges or float around one of LA's grand dames masquerading as a time-rich film star."
Set-jetting is re-emerging as a strong travel trend for 2026, driven by viewers wanting to visit film and TV locations and iconic hotel settings. Screen exposure can sharply increase hotel interest and bookings, exemplified by significant spikes in website visits after popular show premieres. Young travelers, particularly Gen Z and millennials, heavily influence this trend, with a large majority planning trips inspired by on-screen locations. Social media amplifies the phenomenon but cinematic tourism has historical precedents, with past films prompting widespread interest in destinations and hotel experiences tied to memorable on-screen scenes.
Read at Conde Nast Traveler
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