#fitness-brand

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fromAlternative Medicine Magazine
17 hours ago

How Online Fitness Coaching Saves You Time and Money

Online fitness coaching saves time by eliminating the need to commute to a gym. Workouts are accessible anytime and anywhere, allowing exercise to fit into your schedule.
Alternative medicine
Marketing tech
fromDigiday
3 hours ago

Puma's AI head says the brand is still giving 'the keys to the consumer' as it invests in digital concierge

Puma is integrating AI technology to enhance customer experience and aims to regain market growth after recent financial losses.
Exercise
fromBusiness Matters
4 days ago

Why Every Fitness-Related Business Needs a Fitness App

The fitness industry must adopt mobile solutions to remain competitive and meet the growing demand for personalized digital fitness experiences.
#gatorade
fromwww.cbc.ca
18 hours ago
Health

Gatorade was the first sports drink. Now, the company behind it is targeting non-athletes | CBC News

fromwww.cbc.ca
18 hours ago
Health

Gatorade was the first sports drink. Now, the company behind it is targeting non-athletes | CBC News

Yoga
fromYogi Aaron
19 hours ago

Yoga for Leg Strength | Build Stability in 20 Minutes

A 20-minute yoga practice enhances leg strength, balance, and stability through conscious muscle activation without the need for weights or complex movements.
Relationships
fromBuzzFeed
16 hours ago

"He Gave Himself A Thumbs Up During Sex": People Are Sharing What It's Like To Date Pro Athletes

Dating an athlete involves unique challenges and perks, including intense training schedules and competitive personalities.
fromBoston.com
15 hours ago

These celebrities and notable figures are running the 2026 Boston Marathon

The famous participants will include a number of local newscasters, a trailblazing astronaut, a World Cup winner, former members of the Celtics and Bruins, and former First Daughter Chelsea Clinton.
Boston Celtics
Women
fromiRunFar
21 hours ago

A Simple Fix: A Profile of Bras for Girls Founder Sarah Lesko

Providing sports bras to girls positively impacts their health and participation in sports more than traditional medical care.
Business
from24/7 Wall St.
1 day ago

Ben Carlson Exposes Nike's Paradox: Premier Brand, Terrible Stock

Nike remains a leading brand in athletic footwear but has significantly underperformed as an investment, with shares down 66% over five years.
Online learning
fromEntrepreneur
1 day ago

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.
Agriculture
fromiRunFar
1 day ago

Ultrarunning Culture

Ultrarunning is growing rapidly, requiring active cultivation and focus amidst increasing commercialization and competition among brands.
Video games
fromThedrum
1 day ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Digital life
fromAP News
1 day ago

A small but growing movement wants you to put down your phone

A movement is emerging encouraging people to disconnect from their phones and engage in offline gatherings.
Marketing
fromEntrepreneur
3 days ago

David Beckham's Supplement Brand Is Doing $10 Million A Month. The Secret Goes Beyond Just Celebrity.

David Beckham's supplement brand IM8 achieved $120 million in ARR within its first year, largely due to cofounder Danny Yeung's influence.
fromSecurityWeek
2 days ago

Europe's Largest Gym Chain Says Data Breach Impacts 1 Million Members

Basic-Fit has disclosed a data breach affecting the personal information of roughly 1 million members. Compromised information includes names, email addresses, physical addresses, phone numbers, dates of birth, and bank account details.
EU data protection
fromEsquire
2 days ago

8 Good-Looking Pairs of Comfortable Sneakers Made for Flat Feet

Getting shoes that work with your foot design rather than against it is a very good and necessary first step. A really great insole can help give much-needed support and stability.
Running
Bicycling
fromThe Verge
2 days ago

A sleek, wearable airbag for cyclists is nearly here

A new airbag system integrated into a skinsuit for cyclists aims to enhance rider safety during high-speed races.
#garmin
Wearables
fromiRunFar
2 days ago

Garmin Forerunner 970 Review

Garmin Forerunner 970 is the best GPS running watch available, offering superior accuracy, battery life, and integrated features.
Wearables
fromEngadget
6 days ago

Garmin may be working on a Whoop competitor

Garmin is developing a screen-free fitness tracker called CIRQA to compete with Whoop and Fitbit's similar offerings.
Mindfulness
fromSilicon Canals
2 days ago

The underrated value of rest - Silicon Canals

Prioritizing rest can significantly enhance creativity, patience, and overall well-being, challenging the misconception that rest is for the lazy.
Medicine
fromTODAY.com
3 days ago

After a Traumatic Brain Injury, One Family Found Hope in a Pair of Lululemon Pants

A mother faced her son's traumatic brain injury after a car accident, refusing to give up hope despite grim medical recommendations.
Mental health
fromPsychology Today
3 days ago

Men and Body Image: The Hidden Struggle

Many men experience body image issues silently due to cultural expectations and stigma, leading to dissatisfaction and unhealthy behaviors.
fromInsideHook
6 days ago

Bill Maher Covered Fitness Wearables and Longevity

"For people who have an illness, there should be no deductible," he said, and brought up his own experience as an oncologist to bolster his point.
Wellness
#entrepreneurship
fromwww.businessinsider.com
6 days ago
Startup companies

I burned out at my VC job, so I opened a Pilates studio. I work more now but it feels good to not have to say 'yes.'

Anna Noelle Rinke transitioned from a tech career to founding a Pilates brand after experiencing burnout in venture capital.
Mental health
fromFast Company
3 days ago

I scaled mental health products for millions

Entrepreneurship is often misrepresented, masking the anxiety and stress that founders experience behind the facade of autonomy and success.
Startup companies
fromwww.businessinsider.com
6 days ago

I burned out at my VC job, so I opened a Pilates studio. I work more now but it feels good to not have to say 'yes.'

Anna Noelle Rinke transitioned from a tech career to founding a Pilates brand after experiencing burnout in venture capital.
Mental health
fromFast Company
3 days ago

I scaled mental health products for millions

Entrepreneurship is often misrepresented, masking the anxiety and stress that founders experience behind the facade of autonomy and success.
#weight-loss
SF food
fromwww.businessinsider.com
5 days ago

I lost over 60 pounds last year on a tight budget. These 7 Costco products helped me do it.

Kirkland Signature products from Costco helped a competitive swimmer lose 60 pounds affordably.
SF food
fromwww.businessinsider.com
5 days ago

I lost over 60 pounds last year on a tight budget. These 7 Costco products helped me do it.

Kirkland Signature products from Costco helped a competitive swimmer lose 60 pounds affordably.
Coffee
fromInsideHook
1 week ago

Products of the Week: Golf Sets, Fuzzy Hikers and Bose Speakers

New spring gear includes coffee vodka, golf sets, portable fans, and peach speakers to enhance warmer months.
Exercise
fromBustle
10 hours ago

"Pinky Time" Is The Wellness Hack You Can Do From The Couch

A viral pinky exercise on TikTok claims to promote brain health and slow cognitive decline.
Business
from24/7 Wall St.
1 day ago

Why the Heritage Consumption Trend Is Lifting Levi's and Leaving Nike Behind

Levi Strauss is experiencing significant growth while Nike faces declining revenues and earnings.
Running
fromPsychology Today
2 days ago

Using Sports to Develop Good Character

Sports provide opportunities to practice virtues and improve moral character through repeated intentional actions.
fromwww.theguardian.com
4 days ago

Metas AI glasses and the dawn of wearable tech - podcast

Meta's AI-powered glasses are designed to enhance personal presence, allowing users to engage more fully with their surroundings while offering features that could assist those with vision impairments or hearing loss.
Wearables
Wellness
fromPsychology Today
6 days ago

Love or hate the wellness craze? Here's why.

Wellness culture influences behavior changes but can also provoke defensiveness and resistance due to perceived inadequacies.
#weightlifting
Exercise
fromwww.businessinsider.com
3 days ago

After decades of swearing by workout classes, I switched to weightlifting. I never expected to be so impressed by the results.

Transitioning from group fitness to weightlifting can significantly improve strength and fitness levels, especially for those feeling stagnant in their workouts.
Exercise
fromwww.businessinsider.com
3 days ago

After decades of swearing by workout classes, I switched to weightlifting. I never expected to be so impressed by the results.

Transitioning from group fitness to weightlifting can significantly improve strength and fitness levels, especially for those feeling stagnant in their workouts.
fromwww.gsmarena.com
2 weeks ago

Google teases its Whoop competitor

Google's new health tracker, teased by Steph Curry, features a Whoop-inspired design and will include a subscription service with an AI-based personal health coach.
Mobile UX
from24/7 Wall St.
3 days ago

Peloton Can't Ever Recover

Peloton's stock traded at a magical $125 in mid-2021, when people were trapped in their homes and wanted the exercise experience they had in the gym. By October 2022, the stock dropped to $7. It was down to $4 shortly after that, and has not improved by much more than a dime.
Business
Health
fromTNW | Future-Of-Work
2 days ago

Why modern workplaces are rethinking hydration and employee performance

Dehydration affects many Americans, impacting health and productivity, prompting workplaces to improve access to clean, cold water.
Wellness
fromwww.businessinsider.com
6 days ago

The $200 billion functional drink boom is turning into a wellness arms race

The functional beverage market is rapidly growing, driven by consumer demand for wellness-oriented drinks with diverse benefits.
#exercise
Exercise
fromPsychology Today
1 day ago

When Exercise Becomes a Compulsion

Exercise can be beneficial but may also stem from anxiety and control, leading to rigidity and compulsive behaviors.
fromBig Think
2 months ago
Exercise

Why modern fitness culture misunderstands human bodies

Exercise is discretionary physical activity for health and fitness, distinct from everyday movement and often misunderstood or resisted despite evolutionary influences.
Exercise
fromPsychology Today
1 day ago

When Exercise Becomes a Compulsion

Exercise can be beneficial but may also stem from anxiety and control, leading to rigidity and compulsive behaviors.
fromExchangewire
3 weeks ago

Dig-In Target a New Generation of Fitness Focused Students

The sampling campaign allowed Warrior Protein to introduce the product before the purchase decision was made - increasing the likelihood that it would become part of future buying decisions.
Education
Wearables
fromThe Verge
6 days ago

Why your Whoop might tell you to up your testosterone

Whoop and Oura are leading health tech innovations, but rapid advancements can lead to unexpected consequences.
Exercise
fromwww.bbc.com
2 days ago

Don't feel like exercising? Maybe it's the wrong time of day for you

Exercising in sync with one's natural body clock enhances health benefits, particularly for those at risk of heart disease.
#strength-training
Exercise
fromwww.businessinsider.com
2 days ago

A strength training expert, who runs the 'hardest workout in NYC,' shares 3 moves to build muscle fast

James McMillian emphasizes the importance of gradually building strength and turning weaknesses into strengths through progressive overload.
Exercise
fromwww.businessinsider.com
2 days ago

A strength training expert, who runs the 'hardest workout in NYC,' shares 3 moves to build muscle fast

James McMillian emphasizes the importance of gradually building strength and turning weaknesses into strengths through progressive overload.
fromwww.theguardian.com
2 weeks ago

The highs are extremely high but the lows are extremely low': when working out becomes an addiction

Tyburski was a professional adventurer, financing his pursuits via magazine articles and speaking gigs, and even making a documentary about his quest. His whole raison d'etre was to push past his limitations, showing what a person is capable of when their mindset is strong enough.
Running
Wellness
fromZDNET
2 weeks ago

These 7 wellness gadgets helped me become more mindful (and they're still on sale)

Technology can enhance mindfulness and wellness through various devices that promote presence, stress relief, and better sleep.
Exercise
fromwww.theguardian.com
4 days ago

Socialising, work, exercise: what makes a good day and is there a formula' for making it better?

Socializing for 30 minutes to two hours correlates with people reporting a good day, while excessive housework or TV does not.
Marketing tech
fromAdExchanger
1 month ago

MyFitnessPal Wants To Start The Health And Wellness Subsector Of Retail Media | AdExchanger

MyFitnessPal launches a data-driven advertising business leveraging user meal planning and nutrition data, expanding from single mobile display ads to multiple formats including video, native ads, and branded integrations through direct sales channels.
Wearables
fromTechCrunch
2 weeks ago

Whoop has LeBron - now it wants your mom | TechCrunch

Whoop aims to transition from a performance tool for athletes to a life-saving health monitor for the general public.
Exercise
fromFuturism
5 days ago

To Get Swole, Teens Are Pumping Themselves Full of Drugs Meant for Fattening Cows for the Slaughterhouse

Looksmaxing leads some teens to use dangerous anabolic steroids like trenbolone for rapid body transformation despite severe health risks.
Health
fromWIRED
4 weeks ago

The Men Obsessed With 'High T'

A growing obsession with high testosterone among younger men, fueled by influencers and celebrity endorsements, is driving increased TRT prescriptions and natural optimization efforts despite potential health risks.
Exercise
fromInsideHook
1 week ago

It's Never Too Late to Start Rucking. Here's How.

Rucking is an ancient fitness practice that builds endurance and strength while promoting proper posture and combating sedentary lifestyles.
Exercise
fromBustle
6 days ago

Is Hot Pilates Secretly Damaging Your Hair? Here's What A Trichologist Says

Hot Pilates can damage hair, but not in the same way as heat tools; repeated exposure may lead to roughness.
Exercise
fromPsychology Today
1 week ago

Should You Exercise Harder or Longer? What New Data Suggests

Higher intensity physical activity significantly reduces the risk of eight major chronic diseases compared to moderate intensity activity.
Wearables
fromMail Online
1 month ago

Beats and Nike join forces on the ULTIMATE fitness earphones

Beats and Nike launch limited-edition Powerbeats Pro 2 wireless earphones featuring both brands' logos, wraparound earhooks, 45-hour battery life, and built-in heart rate monitoring for athletes.
Wearables
fromEngadget
1 month ago

Apple and Nike team up for a new Powerbeats Pro 2 colorway

Apple and Nike launch Powerbeats Pro 2 Nike Special Edition with electric yellow-green Volt colorway and distinctive charging case design at $250.
#hyrox
Exercise
fromwww.theguardian.com
2 weeks ago

At certain points, I had to stop entirely': what I learned after a week of Hyrox classes

Hyrox is a fitness competition combining running and functional exercises, designed to enhance everyday physical activities.
Exercise
fromwww.theguardian.com
2 weeks ago

At certain points, I had to stop entirely': what I learned after a week of Hyrox classes

Hyrox is a fitness competition combining running and functional exercises, designed to enhance everyday physical activities.
Exercise
fromwww.businessinsider.com
2 weeks ago

We asked a personal trainer how he would spend $100 on supplements. Here's what he bought.

Creatine is a highly effective supplement for muscle and brain health, providing energy and enhancing workout performance.
fromInsideHook
1 month ago

This AI-Powered Home Gym Acts As Your Own Personal Trainer

I felt too intimidated to try weight lifting again on my own, but wanted to experience the benefits those gym workouts provide, which is quite different to my typical routine of pilates, tennis and pole. Simultaneously, I've been working toward a solid home gym situation (while understanding my limited space in a one-bedroom in Queens). I began investigating full out home gym tech, and AEKE stood out as the most exciting of the bunch, because it most similarly aligned with having a personal trainer. I tried out the AEKE Smart Home Gym K1 with the Bench.
Gadgets
Fashion & style
fromTravel + Leisure
1 month ago

The Best Athleisure Brands for Travel, According to T+L Editors

Athleisure provides versatile, comfortable, and polished travel wardrobe essentials usable for flights, workouts, exploring, and lounging.
Humor
fromFast Company
1 month ago

Have you heard the one about Musk, Bezos, and Altman walking into a gym?

Energym is a satirical mockumentary ad that critiques AI startup culture by imagining unemployed people powering AI servers through gym workouts, highlighting absurd venture capital trends.
Wearables
fromWIRED
1 month ago

A Fitness Enthusiast's Guide to the Best Massage Gun in 2026

Modern massage guns combine percussive therapy with vibration, heat, cold, and LED light technologies to enhance muscle recovery and reduce post-workout pain through increased blood flow.
#personal-training
Exercise
fromFast Company
2 weeks ago

How personal training helps you hit your goals

Top performers use personal training for structured, strategic fitness progress, ensuring effort aligns with specific goals.
fromElite Traveler
3 weeks ago
Exercise

The Personal Trainers Trusted by Olympians and Hollywood Stars

Experienced personal trainers help clients achieve fitness goals through individualized training programs that address both physical and mental aspects of performance.
Exercise
fromFast Company
2 weeks ago

How personal training helps you hit your goals

Top performers use personal training for structured, strategic fitness progress, ensuring effort aligns with specific goals.
Exercise
fromElite Traveler
3 weeks ago

The Personal Trainers Trusted by Olympians and Hollywood Stars

Experienced personal trainers help clients achieve fitness goals through individualized training programs that address both physical and mental aspects of performance.
fromWIRED
1 month ago

The Fort Strength Training Wearable Tracks Your Sets

We use the IMU sensors to detect which exercise the user is performing and identify the period engaging in concentric, eccentric, or isometric hold. These are the three main types of lifting exercises; you might know them as contracting, lengthening, or static exercises. The Fort uses the wrist as a proxy for bar velocity, and the company is seeking FDA clearance and will also be pursuing large, third-party studies from independent labs.
Wearables
fromEntrepreneur
1 month ago

Trainer Built $191M Brand Making Activewear She Couldn't Find

I'm never going to charge someone $100 for a pair of leggings. It's just not going to happen. Enter Oner Active to fill the void at a price point that is pretty much accessible to anyone who wants it. Cela says the brand now sells one piece of activewear every nine seconds.
Startup companies
fromIndependent
2 months ago

Bargain hunter: 11 wellness deals to save you money on workouts, supplements and gadgets

January might be coming to a close, but the focus on wellness doesn't have to die with it. If anything, it's a good time to check in with those 2026 goals and see what you want to prioritise for the rest of the year. To that end, we've gathered some of the best deals we've seen in the past few weeks that will help you tick off every good intention you set this month.
Wellness
Business
fromLondon Business News | Londonlovesbusiness.com
2 months ago

11 things to think about before you open a gym - London Business News | Londonlovesbusiness.com

Opening a gym requires significant capital, strict safety procedures, sufficient staff, and availability to meet customer schedules; budget, legal compliance, and time commitment are essential.
Health
fromwww.esquire.com
1 month ago

The Best Workout Equipment to Buy in 2026

Water rowers, kettlebells, stationary bikes, and climbing equipment provide effective home gym solutions that combine aesthetic appeal with functional fitness benefits.
Wellness
fromLondon Business News | Londonlovesbusiness.com
2 months ago

Five ideas to elevate fitness and wellness coaching with AI - London Business News | Londonlovesbusiness.com

AI human generators can enhance personalized digital fitness by adapting programs, tracking habits, creating engaging content, and balancing efficiency with authenticity without replacing human trainers.
Wellness
fromBusiness Insider
2 months ago

Why Wall Streeters love expensive gyms like Equinox and Life Time

Expensive gym memberships function as tools for networking, social signaling, and reflect a generational shift prioritizing health and longevity.
Wellness
fromSilicon Canals
2 months ago

People who stay in shape without hitting the gym usually share these 8 simple daily routines - Silicon Canals

Sustainable daily movement and simple routines integrated into everyday life maintain fitness and vitality more effectively than intense gym-focused workouts.
Wellness
fromBusiness Insider
2 months ago

Successful women say exercise is a core part of their routines. Their essentials include Alo Yoga clothes and an Oura Ring dupe.

Regular exercise paired with affordable essentials—wrist weights, electrolyte mixes, activity trackers, and supportive athleisure—helps busy professionals maintain energy, hydration, and consistent workouts.
fromSilicon Canals
2 months ago

8 daily habits of people who stay incredibly fit without ever stepping foot in a gym - Silicon Canals

You know those people who seem to radiate energy and look like they could run a marathon at a moment's notice? The ones who somehow maintain incredible fitness without posting gym selfies or talking about their deadlift PR? I used to think they had some secret genetic advantage. Turns out, after years of observing and experimenting myself, their secret isn't found in a gym membership or expensive equipment. It's woven into the fabric of their daily lives through simple, sustainable habits.
Wellness
Exercise
fromEntrepreneur
1 month ago

The Flexible Fitness App That Works Around Your Calendar

FitFusion provides over 1,000 on-demand workouts, flexible instructor options, progress tracking, and cross-device streaming to help busy professionals maintain consistent fitness.
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