#fast-food-marketing

#fast-food-marketing

"Where else are you gonna get so many choices with just a little Cash?" he asks during the spot, donning his signature black suit and wielding his guitar while a giant screen behind him flashes close-ups of bean and cheese burritos and hard-shell tacos.

As media director at CKE Restaurants, Sutton oversees both Carl's Jr and Hardee's - two brands that, until recently, shared one marketing strategy. "A few years ago, we marketed Carl's and Hardee's together," he says. "It made sense from a media efficiency standpoint. But the personalities of the brands got a little watered down." The fix? Split them apart. "It's created some challenges," he admits.