"New York-based Korean fried chicken spot COQODAQ famously toyed with the concept, both in their flagship restaurant and at the U.S. Open, where tennis spectators could snag a box of six nugs (plus caviar, creme fraiche, and chives) for a casual $100. McDonald's, now, is hopping on the trend train, offering a suspiciously free caviar set for Valentine's Day in partnership with Paramount Caviar, which includes caviar, crème fraîche, a caviar spoon, and a $25 McDonald's gift card."
"For years now caviar has been something of a cheat code. A dollop of the glistening, black roe automatically signified luxury, casual opulence, taste. But these days, caviar is ubiquitous and the market is deeply oversaturated. It was all fun and games when it was about cheeky, unstuffy caviar bars and the rise of California caviar, but all of the sudden real housewives are hawking caviar cookies and things are starting to feel more dire."
McDonald's is offering a chicken nuggets-and-caviar kit for Valentine's Day in partnership with Paramount Caviar, including caviar, crème fraîche, a caviar spoon, and a $25 McDonald's gift card. New York-based COQODAQ previously paired caviar with Korean fried chicken at its restaurant and the U.S. Open, selling six-piece boxes with caviar for $100. Caviar has become ubiquitous and the market is deeply oversaturated. Cheeky caviar bars and California caviar gave way to novelty products and celebrity endorsements, and caviar has become a repetitive garnish and a culinary crutch. Kalshi and Polymarket are opening free pop-up grocery stores, and Costco faces a lawsuit over preservatives in rotisserie chickens.
Read at Bon Appetit
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