""Where else are you gonna get so many choices with just a little Cash?" he asks during the spot, donning his signature black suit and wielding his guitar while a giant screen behind him flashes close-ups of bean and cheese burritos and hard-shell tacos."
"By 1992, Johnny Cash was a living legend. He'd been inducted into the Country Music Hall of Fame 12 years prior. He was two years away from winning a Best Contemporary Folk Album Grammy for "American Recordings." And he knew food. Johnny Cash had a famous chili recipe, for goodness sake."
""We're talking under a dollar!" Cash exclaims in the commercial. Prices like 59 cents, 79 cents, and 99 cents flash on the screen. What a time to be alive. But in the Taco Bell timeline, the Johnny Cash commercial hit while the Mexican-inspired chain was riding high."
In 1992, Johnny Cash, a living legend and Country Music Hall of Fame inductee, performed a jingle for a Taco Bell commercial. Dressed in his signature black suit and holding his guitar, Cash promoted the fast-food chain's value menu items priced under a dollar, asking "Where else are you gonna get so many choices with just a little Cash?" The commercial featured close-ups of bean and cheese burritos and hard-shell tacos. This collaboration occurred at a peak moment for both Cash and Taco Bell, with Cash's established credibility and food knowledge making him an ideal spokesperson for the affordable fast-food menu.
Read at Tasting Table
Unable to calculate read time
Collection
[
|
...
]