Social media marketing
fromThe Drum
2 weeks agoWill AI-generated PR content dominate in 2024?
Expert-led, human-focused content and micro-influencers will drive PR effectiveness in 2024 as authenticity and niche authority gain importance.
Jenny Meassick is the Chief Marketing Officer at Socium Advisors. Over the past few years, content has become a cornerstone of the modern marketing strategy. The role of content is twofold: unifying campaigns across channels, from social media to email newsletters, and establishing a cohesive brand narrative that allows audiences to recognize your company's tone, values and voice. Selling a product is one thing, but selling an idea and trust is another entirely.