Marketing techfromSearch Engine Roundtable2 weeks agoMicrosoft Advertiser Exact Match Trumps Ad RankExact match keywords always take priority over Performance Max and other campaigns; if absent, Ad Rank determines which ad serves.
Marketing techfromSearch Engine Roundtable3 weeks agoGoogle Ads Exact Match Not Eligible To Show Ads In AI OverviewsExact match keywords are not eligible to show ads in AI Overviews and therefore do not compete with broad match keywords for Overview placements.