#email-outreach

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MarTech
2 months ago
Deliverability

Navigating new spam policies: A guide to effective cold email outreach | MarTech

Businesses must adapt to Google and Yahoo's stricter spam policies to avoid email blocks.
Key requirements include email authentication, simplified unsubscription, and desired delivery to comply with new policies. [ more ]
MarTech
2 months ago
Deliverability

How to craft killer CTAs that convert B2B prospects | MarTech

Personalized CTAs perform 202% better than regular cold emails.
Five key characteristics of a powerful CTA: clarity, intrigue, relevance, brevity, and connection. [ more ]
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