Navigating new spam policies: A guide to effective cold email outreach | MarTechBusinesses must adapt to Google and Yahoo's stricter spam policies to avoid email blocks.Key requirements include email authentication, simplified unsubscription, and desired delivery to comply with new policies.
How to craft killer CTAs that convert B2B prospects | MarTechPersonalized CTAs perform 202% better than regular cold emails.Five key characteristics of a powerful CTA: clarity, intrigue, relevance, brevity, and connection.