"Best and Worst Times to Email Marketing Leaders When it comes to vice president of marketing outreach, early weekday mornings win. The data shows Tuesday at 1 a.m. generates a 19.99% adjusted open rate - but Monday at 6 a.m. is right behind it at 19.89%. Late‑night weekend sends also hold their own, with Friday midnight performing better than midday weekday sends. Actionable Takeaway: If you're pitching a vice president of marketing, schedule for Tuesday at 1 a.m. or Monday at 6 a.m. And avoid Friday afternoons, where open rates can drop by as much as 42%."
"The highest‑reply campaigns to vice presidents of marketing share three things: Timely competitive insight - delivering value before the prospect asks. Tailored positioning - referencing the company or vertical specifically. Clear, relevant call to action - one simple next step. Actionable Takeaway: Don't mass‑send product pitches. Instead, tailor campaigns to competitive triggers or timely marketing challenges."
Early weekday mornings produce the highest open rates for vice presidents of marketing, with Tuesday at 1 a.m. (19.99%) and Monday at 6 a.m. (19.89%) as top times. Late‑night weekend sends, such as Friday midnight, often outperform midday weekday messages, while Friday afternoons see steep open‑rate declines. Tuesday stands out as the best day for engagement, with Monday and Friday mornings also performing well. Campaigns that generate the most replies combine timely competitive insight, tailored positioning tied to company or vertical, and one clear, relevant call to action. Mass product pitches underperform compared with targeted, competitive-triggered outreach.
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