#electric-pickup

#electric-pickup

It finally happened. The Toyota Hilux pickup truck, which is known around the world for its ability to withstand extreme punishment while occasionally carrying heavy automatic weapons in the bed, is now electric. The ninth-generation Hilux debuted today in Thailand, ten years after the previous model launched, with Toyota putting the EV variant under the spotlight ahead of additional diesel and hydrogen fuel cell powertrains.

Ford is already testing its $30,000 electric vehicles. Tooling installation at the Louisville, Kentucky, plant will begin later this year, the company's CEO, Jim Farley, said. Ford is also on track to start manufacturing LFP cells at its battery plant in Marshall, Michigan. Ford is wasting no time in developing its upcoming affordable electric pickup truck, which is expected to have a starting price of about $30,000.

The Denali badge has been an incredible cash cow for GMC, giving it a sub-brand sponge to soak up dollars from luxury-seeking SUV and pickup shoppers willing to pay extra for power, style and features. The numbers vary from year to year, but it's not unusual for the company to move more Denali units than several leading European premium marques combined, generating billions of dollars in the process.