"While previous EV startups from Tesla to Lucid kicked things off with high-end, low volume models to maximize early revenue, Slate is taking a different approach. Its two-door electric pickup will come from the factory without options by default. Then it's up to the end buyer to slap on accessories like electric window switches (to replace the standard window cranks), speakers, fancier seats and the like."
"Slate's success hinges on a lot of things: manufacturing execution, an adequate sales and service experience, consumer education. The vehicle's price will certainly be a big factor too. When the company came out of stealth last April, a central part of its pitch was a starting price below $20,000, less than half the average price of a new vehicle in the U.S. But that included $7,500 in federal incentives that are no longer available."
Slate plans a two-door electric pickup with a base "Blank Slate" model starting in the mid-$20,000 range. The vehicle will ship from the factory without options by default, leaving buyers to add accessories such as electric window switches, speakers, and upgraded seats. Bolt-on kits will allow the pickup to convert into various SUV configurations with extra seats, a roof, a roll cage, and airbags. Production is scheduled to begin in Indiana by year-end. The original pitch targeted a sub-$20,000 starting price that relied on a $7,500 federal incentive now unavailable. Pricing will be revealed in late June, and success will hinge on manufacturing execution, sales and service, and consumer education.
Read at insideevs.com
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