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E-Commerce
fromSearch Engine Roundtable
4 days ago

Study: Google AI Overview Clicks Shifting To Shopping Search Ads

Google's AI overviews and SERP changes are shifting clicks away from organic results toward paid text ads and product listing ads, especially for e-commerce queries.
E-Commerce
fromForbes
2 months ago

How Marketing Can Be Authentic In The Age Of AI

AI shopping behavior varies by platform: Google emphasizes research and reviews, while ChatGPT prioritizes retailer links and transactions.
Marketing
fromForbes
4 months ago

Using Influencers' Life Events As Marketing Opportunities

Generative AI now initiates half of B2B software research, reshaping e-commerce search and forcing brands to optimize for AI-driven queries.
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