"Aleyda Solis posted on her blog Search Isn't Just Turning to AI, it's being Re-Monetized: Text Ads Are Taking a Bigger Share of Google SERP Clicks (Data) - the data she showed that for some e-commerce related queries that the clicks are going away from organic/free listings and to paid/product search ad listings. "Classic organic click share dropped in every single vertical... but the most consistent "winner" wasn't AI. It was Text Ads (and PLAs in product categories)," she wrote on X."
"Here is her summary: 1) Classic organic lost big across the board Headphones: 73% to 50% (-23pp) Jeans: 73% to 56% (-17pp) Greeting cards: 88% to 75% (-13pp) Online games: 95% to 84% (-11pp) 2) Text Ads surged in every vertical (biggest consistent shift) Headphones: 3% to 16% (+13pp) Jeans: 7% to 16% (+9pp) Greeting cards: 9%to to 16% (+7pp) Online games: 3% to 13% (+10pp)"
Similarweb SERP composition and click-share comparisons between January 2025 and January 2026 show large declines in organic click share across multiple e-commerce verticals. Classic organic share fell from 73% to 50% for headphones, 73% to 56% for jeans, 88% to 75% for greeting cards, and 95% to 84% for online games. Text ads gained substantial share in every vertical, rising into the mid-teens for several categories. Combined paid share (text ads plus PLAs) increased markedly in product categories, with headphones paid share moving from 16% to 36% and jeans from 18% to 34%. The pattern indicates a SERP re-monetization that redirects clicks toward paid formats.
Read at Search Engine Roundtable
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