fromSearch Engine Roundtable
4 days agoStudy: Google AI Overview Clicks Shifting To Shopping Search Ads
Aleyda Solis posted on her blog Search Isn't Just Turning to AI, it's being Re-Monetized: Text Ads Are Taking a Bigger Share of Google SERP Clicks (Data) - the data she showed that for some e-commerce related queries that the clicks are going away from organic/free listings and to paid/product search ad listings. "Classic organic click share dropped in every single vertical... but the most consistent "winner" wasn't AI. It was Text Ads (and PLAs in product categories)," she wrote on X.
E-Commerce