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Artificial intelligence
fromFortune
2 days ago

Amazon says its AI shopping assistant Rufus is so effective it's on pace to pull in an extra $10 billion in sales | Fortune

Amazon's Rufus AI shopping assistant is projected to drive over $10 billion in additional annual sales by increasing engagement and purchase completion rates.
fromFortune
1 month ago

The great AI commerce startup opportunity, according to Andreessen Horowitz | Fortune

As a self-admitted commerce nerd who has reported closely on e-commerce since 2013 (in tons of articles, yes, but also in book, podcast, and onstage interview form), the rise of companies big and small that are using generative and agentic AI systems to innovate in and around consumer purchasing decisions has been a breath of fresh air. Today, even as a naturally skeptical person allergic to BS, I feel like the sector is on the verge of legitimate widespread disruption.
E-Commerce
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