#dysoptimism

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Marketing
fromForbes
2 weeks ago

How CMOs Can Embrace AI And Reject Shiny Object Syndrome

Consumers are dysoptimistic: aware of worsening problems but sustaining hope, seeking resilience, connection, transformative experiences, and cautious, thoughtful AI-enabled marketing.
Marketing
fromMarketing Dive
3 weeks ago

VML: Marketing must balance consumer anxiety and hope in 2026

Consumers feel 'dysoptimism'—uneasy yet hopeful—and expect brands to offer simplicity, value, and authentic connection amid blended digital-physical realities and AI-driven uncertainty.
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