Magnite is the largest independent platform that helps companies such as Netflix and Disney monetize their advertising. The company, formed following a merger between Rubicon Project and Telaria in 2020, is benefiting from the changed landscape in the entertainment industry as bandwidth increased, content owners created on-demand libraries and ad technology evolved, Edwards said. "Connected television is the growth driver of the business, and it's about 44% of revenues. And this is basically the TV on your wall, which you stream content through," he said.