Marketing
fromFast Company
20 hours agoAmerican Eagle is back with Syd and not sorry about it
American Eagle's new campaign with Sydney Sweeney aims to promote denim shorts while providing a calming message for Gen Z amidst societal noise.
"The metro and murals are so cultural to Brooklyn," Melezhik said. "The inspiration for this design was generally that Brooklyn itself is very well known for its metro systems. It's one of the best metro systems in the US."
The best way to describe a Jerry is 'an individual who exhibits a true lack of understanding for their sport, or for life in general.' Jerry's are typically the ones you see on the mountain who are booming down the runs, heading to hit the next person they see.
Brittany Antoinette Wilson's dad has been a collector for over 30 years, starting with comics and expanding to baseball caps and sneakers. His sneaker collection, now around 500 pairs, reflects his passion for fashion and appearance.
The collection reworks Rapha's very popular City Jeans, offering two styles: The Work for men and The Aurelia for women, crafted from 12.5oz raw indigo selvedge denim sourced from the Cone Denim Mill in the USA.
The greatest entrepreneurs, like John, don't invent businesses in isolation. They look at where demand already exists, and then build something better to serve it. In this conversation, he explains how founders can do the same: stand out in crowded markets, recognize the right opportunities, and earn the attention of investors like him.
To put that into context, Instagram and industry average engagement rates are two percent to four percent, so the fact that this was 18 is phenomenal. From a brand perspective, Megan is a true archetype. She built her career on being bold, confident and self-made. She's doubling down on a partnership that's already proven it can move the needle with Gen Z, and turn into cultural heat, which drives new customer acquisition and brand loyalty.
The safari jacket owes much of its makeup to this lighter-weight cousin. Safari jackets were worn by troops in all the warm-weather colonial trips made by the turn of the (20th) century European powers.
I used to save my favorite clothes for a version of my life that never showed up. The blazer stayed in my closet because it felt "too professional" for a normal day. The heels were waiting for a dinner I'd yet to be invited to. The earrings were longing for an occasion that felt important enough to justify wearing them. Meanwhile, I wore the same outfits on repeat - to work, to run errands, to all the places where my actual life was happening.
Featuring a washed-denim effect, scattered white stars and sharp red detailing at the collar and sleeves, the adidas U.S. Denim Jersey blends 90s-inspired aesthetics with modern streetwear influence. The jersey preserves a bold visual language from the 90s, now engineered in lightweight performance fabric to elevate comfort, movement and versatility for today's athlete and fan.
I think, definitely, the rises are getting lower. You're seeing more midriffs being shown. The company told analysts on the call that it expects pressure on its denim category as it learns from past missteps like leaning into fits that consumers weren't as interested in buying.
Wax London is here to get us all outdoors this spring with its new-season collection 'The Outside is On'. Keeping the brand's balance of timelessness, craft and wearability, the new collection is a celebration of the optimism of spring - and yes, that means colour.
Last week, Berlin-based sustainable customisation brand L.A.M.E.official made a splash at Berlin Fashion Week with the unveiling of their latest collection. As part of the launch of their online shop, the show captivated audiences by celebrating collaboration, movement, and self-expression. Featuring dynamic dance performances and individually styled looks co-created with each model, the event showcased the brand's commitment to inclusivity and creativity.
Here's the thing - looking expensive is way less about your bank account and way more about picking the right pieces. All of the cute-as-hell outfits below feature polished, on-trend details that will make you look like you spent way more than you did. From easy everyday staples to statement pieces you'll actually want to wear, these finds are proof you can serve luxury vibes even on a budget.
Millennials, welcome to your mom jeans era. I don't mean that you're obligated to wear the jeans you made fun of your own mother for wearing 20 years ago. Those are actually cool now! The uncool fit is those skinny jeans you practically slept in during the 2010s. Oh, and Gen Z, before you laugh, that combo of loose-leg light-denim jeans and white sneakers you love will date you soon enough.
Jeremy Allen White likes to keep us on our toes. Unlike some over-styled celebrities, his day-to-day actually feel real. He'll wear a $20,000 Louis Vuitton Tambor one day and a $40 denim shirt the next. Right now, he's reminding us to look past our plain white T-shirts and consider how good a pocket tee is. Luckily, several similar options are currently on sale on Amazon.
For someone who once redefined the Dior man by putting him in a skinny black suit and sneakers, and then did it all over again at Berluti with more colour and leather, Kris Van Assche has always had a curious relationship with the idea of uniform. Unwilling to take it at face value, uniforms in Van Assche's hands are signals of who we think we are and who we want to be, depending on how we button the collar or where we pin the flower.
Some days, getting dressed feels like a complete saga - slipping straps, too-tight waistbands, shoes that betray you the second you step out of the house. But never fear: we've found a ton of clever clothes and accessories that quietly fix everyday woes and help ease additional styling headaches. Scroll on to shop problem-solving bras, magic tailoring clips, layering hacks, and other things you didn't know existed but now suddenly need (and will wish you had sooner).
For more than a century, Eddie Bauer has been synonymous with American outdoor adventure apparel. Now the iconic brand is facing the possible collapse of most of its brick-and-mortar business as a bankruptcy filing looms. The retailer's roughly 180 stores across the United States and Canada could soon be shuttered amid plans for a Chapter 11 bankruptcy filing tied to the brand's North American store operations. Eddie Bauer, one of the oldest brands in American outdoor apparel, has a storied history. It's also faced bankruptcy twice before.
Having been at InsideHook for the past seven years, I know that you guys are super into Outerknown, the Kelly Slater-founded clothing company that specializes in laid-back basics that are equally at home on a beach or out to dinner. Or just...at home, I guess. So I feel obligated to alert you to the very, very good sale they're currently hosting, on everything from their best-selling Blanket Shirt to their must-have Nomad Shorts, as well as $28 hoodies (?!?!) and a whole lot more.