What is Data Hygiene? Best Practices for Clean & Reliable DataGood data hygiene is critical for effective business operations and customer trust.Maintaining accurate, consistent data is essential for informed decision-making.
Balancing Content Creation and Advertising With TikTokBalance high-quality content creation and advertising to ensure a positive user experience on TikTok.
How to be data-ready for AI adoptionData quality is critical for effective generative AI usage; poor data can lead to inaccuracies and 'garbage in, garbage out' outcomes.
7 Best B2B Database Providers for 2024B2B database providers offer lead routing, intent data, data hygiene prioritization, sales engagement tracking, CRM integration, international market coverage, and social media prospecting.
Google's cookie deprecation: An essential marketing playbook for the post-cookie era | MarTechScrub first-party data regularly for accuracy and relevanceCollect zero-party data to enhance customer engagementAssess marketing initiatives to find identity funnel sweet spot
4 best practices to build a clean and engaged email database | MarTechA clean and engaged email list is crucial for email deliverability.Strategies for maintaining a high-quality email database include using zero and first-party data and verifying emails as they're added.