#customer-communications

#customer-communications

For brands, that can feel both exciting and overwhelming. If you feel like you're one step behind, you're not alone - the future moves fast. That's why Sinch decided to look ahead and do some future-casting of our own by pulling together insights from in-house experts, our latest research, and third-party analysis to uncover the eight biggest trends that will shape customer communications in 2026.

On September 13th, VMware advised the migration would take place between the 19th and 21st, and that the upgrade process would mean the existing VMware Cloud Services Portal became read-only. On the last day of the planned migration VMware wrote to customers "to inform you that the anticipated transition of the VMware Cloud Services Portal to the new Cloud Services Console on Broadcom will not be going live on September 21 as originally communicated."

Broadband service providers (BSPs) that learn to harness customer communication tools - particularly those integrated with subscriber management and billing platforms - will improve their customer experience (CX) and earn a competitive advantage. While standalone communication tools are plentiful, their effectiveness is limited without proper integration into billing and subscriber management platforms. Integrated systems help providers leverage account data, service information, payment history, service orders, and other details to create targeted, relevant communications.