#customer-analytics

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Marketing tech
fromMarTech
2 weeks ago

Five truths you need to know about martech, and what to do about them | MarTech

Brands must prioritize customer analytics and rigorous ROI measurement to truly know customers and justify marketing-technology investments.
fromMarTech
3 months ago

How customer analytics closes the gaps in performance measurement | MarTech

Attributed revenue, ROAS, conversion rate - traditional marketing metrics track efficiency but often miss the signals that reveal which customers drive growth. Today, first-party customer data is more accessible and valuable than ever. And when combined with AI, it opens the door to a new era of customer-centered performance measurement. Customer analytics shifts the focus from channels to customers, framing analysis and activation around engagement, growth and predicted value.
Marketing
Marketing
fromMarTech
4 months ago

The fatal flaw killing your customer data initiatives | MarTech

Marketers struggle to gain insights from customer data investments due to misplaced focus on governance over analytics.
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