#customer-analytics

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fromMarTech
21 hours ago

The fatal flaw killing your customer data initiatives | MarTech

For a long time, I've blamed marketers for not being more technical, ceding the essential responsibilities of knowing the customer to cost-conscious and risk-averse IT and enterprise data teams.
Marketing
Artificial intelligence
fromHackernoon
3 months ago

Setting New Standards in AI-Driven Marketing Automation by Manish Tripathi | HackerNoon

Manish Tripathi's work in customer analytics showcases the transformative power of AI in optimizing retail campaigns.
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