#customer-analytics

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#first-party-data #ai #marketing-measurement #customer-data #marketing-technology #data-insights
Marketing
fromMarTech
2 weeks ago

How customer analytics closes the gaps in performance measurement | MarTech

Customer analytics using first-party data and AI enables brands to identify and target high-value customer segments that predictably drive growth, beyond channel efficiency metrics.
Marketing
fromMarTech
2 months ago

The fatal flaw killing your customer data initiatives | MarTech

Marketers struggle to gain insights from customer data investments due to misplaced focus on governance over analytics.
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