#culture-and-politics

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#cmo-role #brand-reputation #marketing-technology #creator-economy #brand-partnerships #creator-authenticity
Marketing
fromDigiday
1 day ago

Crisis, culture and costs: The new reality of the modern CMO

CMO responsibilities now extend beyond storytelling to include risk management, revenue accountability, tech competence, political fluency, and defending brand reputation and the bottom line.
fromDigiday
2 months ago

How Kalen Allen navigates brand safety and cultural polarization in the creator economy

It seems like you have to be a little bit more online or up to date with how fast culture moves just to determine, yes, this is a 'safe brand' - a brand that I'm willing to work with versus a brand that's [in] a little bit of hot water right now,
Media industry
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