#culture-and-politics

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#taylor-swift #political-polarization #generational-gap #cmo-role #brand-reputation #marketing-technology
fromFortune
1 week ago

Taylor Swift's political polarization Rorschach Test: why young women love her and young men really don't | Fortune

Taylor Swift's latest album, "The Life of a Showgirl," generated a cultural whirlwind: chart-topping success, social media saturation and frenzied debate over her artistic evolution. Nonetheless, despite this warm reception, opinions on Swift are deeply polarized by party. Democrats are far more likely to view her positively; Republicans are more likely to hold negative views. This partisan divide remains in place even after accounting
US politics
Marketing
fromDigiday
3 weeks ago

Crisis, culture and costs: The new reality of the modern CMO

CMO responsibilities now extend beyond storytelling to include risk management, revenue accountability, tech competence, political fluency, and defending brand reputation and the bottom line.
fromDigiday
3 months ago

How Kalen Allen navigates brand safety and cultural polarization in the creator economy

It seems like you have to be a little bit more online or up to date with how fast culture moves just to determine, yes, this is a 'safe brand' - a brand that I'm willing to work with versus a brand that's [in] a little bit of hot water right now,
Media industry
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