#ctv-and-streaming

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#upfront-advertising #ad-tech #performance-marketing #audience-targeting-and-measurement
Media industry
fromAdExchanger
10 hours ago

Upfronts Day One: Publishers Jostle For Position As Performance Drivers | AdExchanger

NBCUniversal, Fox, and Amazon emphasized performance outcomes to media buyers through ad tech, measurement, and audience engagement innovations.
Marketing tech
fromExchangewire
7 months ago

The Stack: Battles in Big Tech

Regulators intensify scrutiny of Big Tech while media and ad tech firms pursue M&A, streaming overtakes linear TV, and AI faces major copyright legal battles.
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