#cross-platform-reporting

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#attribution-window #conversion-tracking #marketing-analytics #measurement-standards #taxonomy-alignment
Marketing tech
fromHubspot
1 week ago

What is an attribution window in marketing? What marketers need to know

Attribution windows define which marketing touchpoints are eligible for conversion credit, directly shaping conversion counts, channel performance metrics, and budget decisions.
fromMarTech
5 months ago

Why social video spend gets lost in reports - and how measurement standards fix it | MarTech

You know that moment when leadership asks, "How much are we spending on social video?" You pause - not because you don't know your campaigns, but because answering means: Pulling multiple reports. Reconciling mismatched labels. Piecing together data from different teams to get to a single number. That's not just a reporting headache. It's a sign your measurement isn't speaking the same language across teams and platforms.
Marketing
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