#cross-functional-governance

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#marketing-mix-modeling #attribution #data-strategy #chief-negotiation-officer #negotiation-strategy
Marketing
fromMarTech
4 days ago

Marketing mix modeling has a usage problem, not a tech problem | MarTech

Marketing mix modeling must use broader, fresher, cross-functional data and operating practices to guide agile budget decisions rather than validating past choices.
fromBusiness Matters
3 months ago

Why Every Business Needs a Chief Negotiation Officer (CNO)

Not long ago, I wrote an article for The Negotiation Society suggesting that it may be time for businesses to appoint a Chief Negotiation Officer (CNO). At first, I thought it was a bold idea - but the reaction surprised me. It sparked lively debate, positive comments, and even a few people putting themselves forward for the role. That response made me stop and think: what would it actually look like if you stepped into a large multinational as their newly appointed Chief Negotiation Officer?
Business
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