Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 optionsMarketers face challenges in choosing retail media networks amidst many options.Georgia-Pacific consolidated 90% of its retail media spending with top networks like Amazon Advertising and Walmart Connect.
Reworld Media & Pubstack Announce a Strategic Partnership for the Optimisation of the Group's Advertising StackMarket outperformance in CPMs and engagement metricsPubstack's Ad Management solution boosting programmatic revenues and site performance
Three years after Apple's iOS 14 changes, brands find Meta advertising has stabilizedMeta has experienced a decline in revenue following Apple's iOS 14 update.Despite the initial impact, Meta's ad revenue has increased by 23% year-over-year.