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Digiday
1 month ago
Marketing

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options

Marketers face challenges in choosing retail media networks amidst many options.
Georgia-Pacific consolidated 90% of its retail media spending with top networks like Amazon Advertising and Walmart Connect. [ more ]
Modern Retail
2 months ago
Marketing

Three years after Apple's iOS 14 changes, brands find Meta advertising has stabilized

Meta has experienced a decline in revenue following Apple's iOS 14 update.
Despite the initial impact, Meta's ad revenue has increased by 23% year-over-year. [ more ]
Exchangewire
2 months ago
Privacy technologies

Reworld Media & Pubstack Announce a Strategic Partnership for the Optimisation of the Group's Advertising Stack

Market outperformance in CPMs and engagement metrics
Pubstack's Ad Management solution boosting programmatic revenues and site performance [ more ]
Social Media Today
3 months ago
Online marketing

X Expands Vertical Video Feed Ads to All Advertisers

X is becoming a video-first experience
Vertical Video Ads are being expanded globally [ more ]
AdExchanger
3 months ago
Marketing tech

Early Tests Of Cookieless Chrome Ads Are Encouraging, But Don't Get Too Excited | AdExchanger

Google phased out third-party cookies for 1% of Chrome traffic two weeks ago.
Early results from tests on the 1% cookieless audience show a 30% lower CPM compared to cookie holders. [ more ]
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